First Lite CercaUpdated a month ago

Cerca™ is the ultimate disruptive camouflage pattern for the dedicated western big game hunter. Conventional mimicry patterns attempt to make the wearer look like elements of their environment. These “sticks and leaves” designs look good to the human eye on the shelf. However, when viewed at any realistic distance, these overly complex patterns solidify into a coherent shape, making the wearer more obvious to game. Cerca™ instead uses optic field disruption to maximize concealment.

When you head into the wild, invisibility isn’t optional—it’s essential. That’s why First Light created Cerca, a revolutionary concealment system designed not just to blend in, but to vanish. Unlike traditional camouflage that mimics sticks and leaves, Cerca is engineered to exploit the unique visual limitations of ungulates—deer, elk, moose, and sheep—animals that perceive the world far differently than humans.

Cerca leverages high-contrast tones, bold breakup patterns, and strategically stark colorways to scramble an ungulate's visual recognition, making you appear as nothing at all. It’s not about looking like the environment. It’s about becoming undetectable within it.

Developed through meticulous study of animal behavior and perception, Serica Cam helps you get closer—unseen, silent, and ready. Because when that split second counts, and the difference between going home empty-handed or with a full freezer is razor-thin, you'll want Cerca on your back.